Member Savings Report

We're giving $23,315,817 reasons Listerhill membership is the smart choice.

As a credit union, we focus on our members — not just our bottom line. In an effort to prove it, we do the math to see exactly how much money we're savings our members by doing business with us instead of a bank each year. The results are in and we're proud to share that with you. Spoiler alert: you came out ahead!

The Report

Listerhill Credit Union membership saved you and your fellow members over $23 million.

We work hard to earn the honor of being your trusted financial partner. As your partner, we think it’s important for you to know the value your Listerhill membership offers. We've always believed that we offer you a better overall value than banks, so we decided it was time to prove it.

Working with a national research firm, we compared our account rates and fees with the average rates and fees of leading banks in our primary market areas. When all the calculations were done, Listerhill members collectively saved more than $23 million simply by having their accounts with Listerhill versus a leading bank. That’s an average of $268 per member.

Save More

Are you making the most of your membership?

On average, Listerhill Credit Union members saved $268 each last year just by having their accounts with Listerhill versus a leading bank. If your membership savings amount was more than that, congratulations! You’re likely making good use of your Listerhill membership. But are you making the most of it? If you saved less than $268, you may not be taking full advantage of all that your membership can offer.

The more you have with us, the more you save.
Our market research demonstrates that the easiest way to save more is to do more with us. We know that the deeper our financial partnership is with you, the more you save. Members with one Listerhill account only saved an average of $41 annually whereas members with four accounts saved an average of $870.

How do your savings stack up?
To the right are the average member savings amounts by account type. If your account’s savings were less than the average, we encourage you to visit your local branch to review the membership benefits available to you.

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Average Savings by Account Type

SAVINGS ACCOUNTS
Savings	$50
Checking	$86
Certificate Of Deposit	$1,314

LOAN ACCOUNTS
Personal Loans	$90
Vehicle Loans	$413
Credit Cards	$359
Mortgage Loans	$362
Home Equity Loans	$285

The Math

We confess, we’re nerds.

As a financial institution, we’re definitely numbers nerds; especially when it comes to numbers that save you money. In case you’re a little nerdy like us, we want to give you the scoop on how we calculated your estimated, annualized savings.

The actual formulas vary by account type; however, regardless of account type, we used the same basic method shown below to calculate each of your account’s individual savings amounts. We then added all of your individual amounts together to calculate your total estimated, annualized savings amount. The definitions for each term are below.

General Formula

Rate Benefit x Account Balance + Fee Benefit = Individual Account Savings

Term Definitions

Rate Benefit: The rate benefit is the difference between your personal account rate and the average bank account rate for your assigned market area.

Account Balance: The definition varies by account type as follows:

For open loans, we used your current account balance (Rate benefit × current Balance) + fees
For term loans, we used your original balance (12-month cumulative interest savings based on rate benefit, original balance and term of loan)
For Deposits, we used your current balance (Rate benefit × current Balance) + fees

Fee Benefit: The fee benefit represents the difference between the average bank account maintenance fee for your assigned market area and Listerhill Credit Union's account maintenance fee for a comparable account.

Our Research Partner: We partnered with Informa Research Services, Inc., Calabasas, CA, www.informars.com to conduct this research. Although the information Informa provided us has been obtained from banks themselves, neither Listerhill nor Informa can guarantee absolute accuracy as rates can change without notice.

The Comparisons

How do we compare?

We purchased data for Florence-Muscle Shoals (AL) and Maury County (TN), which are the primary market areas where our collective membership resides.

Banks Used to Compare

We used the major banks in each region for our comparisons. The actual comparisons vary by market area, with the list of banks including:

Capital Bank	Fifth Third Bank	First Bank
First Southern Bank	First Tennessee Bank	Regions Bank
SunTrust Bank	U.S. Bank	Wells Fargo
First Farmers & Merchants Bank	Bank Independent	First Metro Bank

FAQs

Common Questions

Savings

What does my estimated, annualized savings amount reflect?
The amount listed on your personalized savings report represents the sum of all of your individual account savings amounts. It reflects the difference between what you paid or earned in interest, fees or rebates at Listerhill Credit Union and what you may have paid or earned on average for comparable accounts at leading banks in your assigned market area. The amounts listed are for illustrative purposes only and do NOT constitute a cash payout, dividend or bonus.

What does “estimated, annualized savings” mean?
Because we compared your personal account rates and fees against the average rates and fees of the collective banks in your assigned market area, we cannot quote exact savings. Instead, the savings represent an estimate based on your personal account rate and balances. Annualized simply means that we’ve estimated your account for an entire year regardless of when you actually opened the account.

Why is there a zero on my report?
A zero simply indicates that when we compared your Listerhill account rates and fees with the average bank account rates and fees, you are not actually saving money by having that account with Listerhill. This most likely occurs when your actual Listerhill account rate is higher (for loans) or lower (for shares) than the average bank rate in your market area. There may be other accounts or services that would better suit your needs and help increase your savings. The best thing to do is schedule an appointment to review the membership benefits available to you.

Calculation

What fees are included in the Fee Benefit calculation? The only fees included in the calculation are recurring account maintenance fees. We did not include penalty or “occasional” fees such as overdraft fees, stop payment fees, foreign item fees, etc. Listerhill has very few account maintenance fees, so your membership really helps you save big in the fee area.

Data

Where did you get the data? We partnered with Informa Research Services, Inc., Calabasas, CA, www.informars.com to conduct this research. We compared market rates using financial data from December 2018. Although the information Informa provided us has been obtained from banks themselves, neither Listerhill nor Informa can guarantee absolute accuracy as rates can change without notice.

Additional Questions?

Listerhill has consistently been rated in the top tier for overall satisfaction by our members. While we hope you find the information you need online, we'd be happy to talk with you about questions you may have. Call us at (256) 383-9204 or 1-800-239-6033 for friendly, local assistance. Or even stop by one of our branches for personal service.

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Member Savings Report

Average Savings by Account Type

General Formula

Rate Benefit x Account Balance + Fee Benefit = Individual Account Savings

Term Definitions

Banks Used to Compare

Savings

Calculation

Data

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